Monday, October 19, 2009

Pixelated Polo Ponies Series # 1

For those of you who know me personally you're (I believe that's anyone who has actually looked at the blog- but just in case you're stumbling across is for the first time) aware that I've recently started my B.F.A specialising in Photography at Ryerson University.

Pixelated Polo Ponies is the first conceptual series that I've actualized and I am very pleased as its turned out exactly how I'd envisioned.

The Ellsworth Kelly-esque pixelation over the iconic Polo insignia represents the uncertain and often misleading luxury brands of today. Ever suggesting the notion of exclusivity, limited quantities, high quality and status these brands have traded skilled, artisnal craftsman for offshore sweatshops which furthers the unobtainable and disturbing illusion that is all too often fashion.